Needle & Knowledge: Master Class
By Dana Morse
“How to Create an Award-Winning Tattoo”
COURSE OVERVIEW
This two-day seminar is designed for tattoo artists who are ready to elevate their craft and learn the in-depth process behind creating award-winning tattoos. Through real-time observation, interactive discussion, and hands-on application, students will gain insight into Dana Morse’s personal workflow—from client consultation to final execution.
DAY 1: Observation, Insight, and Process
Focus: Understanding the full tattoo journey—from concept to execution
1 – Live Client Consultation + Student Involvement
- Watch Dana conduct a real client consultation
- Learn how to balance client desires with artistic freedom
- Discuss boundaries, communication, and maintaining exceptional customer service
2 – Collaborative Design Process
- Participate in building a design for an award-winning piece
- See the full breakdown: reference collection, composition, flow, and fit
- Ask questions throughout and understand how to plan with both the client and judges in mind
3 – Live Tattoo Session – Start to Finish
- Observe the tattooing process up close
- Learn how Dana manages client comfort during long sessions
- Students can ask real-time questions about technique, needle choice, machine settings, and more
DAY 2: Application, Technique, and Refinement
Focus: Translating knowledge into action
1 – Student Design Session with Dana
- Work side-by-side with Dana to create your own design
- Apply compositional strategies and technical planning learned on Day 1
- Get personalized feedback to push your creativity and problem-solving further
2 – Tattooing on Practice Skin + Q&A
- Tattoo your design on synthetic skin while Dana observes and guides
- Live critique on hand movements, line work, shading, and saturation
- Open dialogue throughout—ask any questions you didn’t get to ask on Day 1
Goal
By the end of this master class, each student will walk away with a deeper understanding of how to conceptualize, plan, and execute tattoos that are not only client-pleasing but also competition-ready. Students will leave with a stronger grip on design theory, technical application, and professional etiquette.